Internet Marketing

Internet Marketing Industy Updates

SurveyMonkey Buys Wufoo SurveyMonkey is expanding it’s offerings by acquiring the online forms start-up Wufoo, details on this transaction have not been released, but it is estimated that the price was around $35 million in combined cash and stock. Other recent purchases include the telephone-polling firm Precision Polling, SurveyMonkey also bought a minority stake in the U.K based survey provider, ClickTools on Salesforce.com’s AppExchange. Yahoo Buys IntoNow Yahoo has bought the Palo Alto start-up, IntoNow, designed to make an iOS app allowing users to “check in” to T.V. shows and movies they’re currently watching. It works by using a built-in microphone on either an iPad, iPhone or iPod Touch that recognizes TV shows or movies playing nearby and then allows users to view the show and share it with others via Facebook, Twitter or their IntoNow account. This app just launched in January, and 12 weeks later, it sold for millions (between 17 and 30 million according to reporters). The app was produced by a team of only 7 people, the CEO being Adam Cahan, former employee of Google and MTV. Google Buys Talkbin Talkbin was acquired by Google less than five months after the company was founded. Talkbin allows customers to provide immediate feedback to local businesses through mobile applications and businesses can then read and respond to comments through a web app. The word is that the app has been temporarily shut down by Google, but plans to reopen the service to businesses in the future. New Version of Google Analytics Released The new version is currently available in beta to all Analytics users in all languages. Users will now be able to see a link in top right corner of their account when they sign in. New features have been added, and Google promises that they are just the beginning. 5 things you can try in Google Analytics v5 : Create an additional dashboard to focus on your important metrics Set up an Event Goal to track interactions like downloads and video engagement Graph and compare any two rows over time with Plot Rows Check out your favorite report (Did it move? The Report Finder can help) Flip between your different...

Google +1 Button

Google’s new +1 button has already started surfacing on the internet. Even though it is appearing well ahead of schedule, it’s hard to believe it is just being integrated into search now. Similar to Facebook’s Like button (which started popping up on the web 1 year ago), a user with a Google profile can +1 a website in the organic listings as well as +1 advertisements in the pay per click sections. Digg came out with a similar and very successful concept years ago, where the most dugg articles would rise to the top, only they took it one step further and allowed users to bury articles they didn’t find useful. Whether you like it or not, Google is moving into the social realm and has slowly been incorporating features such as real time tweets and social group buying sites that will rival Groupon. The internet marketing industry is moving at a fast pace with no signs of slowing down thanks to Google and their constant changes to their algorithms and increased functionality. To be find out exactly when Google’s new +1 button will officially go live and be available in webmaster tools, click here. Hopefully this feature is more than just their yearly April fools joke!*Update – Helvetica...

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